11/7/2022 0 Comments The gunk publishers![]() ![]() This began with securing print previews with leading outlets EDGE, PC Gamer and Game Informer based on access to exclusive video content and interviews with the developers. ![]() #THE GUNK PUBLISHERS SERIES#We knew that the SteamWorld series and Thunderful developer Image & Form had an established reputation and leveraged that to garner interest in the game from the press. This generated over 250 pieces of coverage, which again included top-tier outlets like IGN and Game Rant The trailer generated almost 500 pieces of coverage, including top-tier outlets like IGN, Gamespot, GamesRadar+, Game Informer, Rock, Paper, Shotgun, Game Rant, VG247 and TheGamer.Īs we moved into the pre-launch phase for The Gunk, we planned a campaign that ensured a steady stream of coverage in the leadup to release, kicking off with a trailer announcing the game’s release date on Xbox Game Pass in Thunderful’s own Thunderful World digital showcase, hosted by Mark Hamill, in November. Securing a spot at gamescom 2021 proved to be a highly effective way of reigniting interest in The Gunk and keeping it in the minds of media and the public between the initial reveal and our later push leading up to release. Plan of Attack handled communications from the campaign’s relaunch at gamescom 2021, including its release on Xbox and the Microsoft Store in December 2021, post-launch activities and the game’s Steam release in April 2022. An explorative atmosphere conveyed through an evocative art style.The Gunk, Thunderful’s story-driven sci-fi exploration game from the team behind the SteamWorld series, was initially announced in July 2020 during the Xbox Series X Games Showcase before going quiet on the PR front to prepare for the next phase of the campaign. Music & Atmosphere: The Gunk invites you to take the time and listen to its soothing tunes. ![]() Fiona Nova lends her voice in a stellar performance as main character Rani. Intimate Narrative: The narrative is intrinsically linked with the exploration, where our two main characters keep in tight radio contact throughout the game.Employ the revived plant life to delve deeper into this strange and wondrous ecosystem. Corruption & Regrowth: Eradicate the gunk, restore nature, and transform the world around you.Engaging Exploration: Discover a lush jungle planet with damp caves, venture into the unknown and explore a bygone society.What does it all mean? What role can Rani play in the fate of this evocative, moody planet? Sometimes you just have to take a leap of faith. What stories lay hidden in this mysterious abandoned world? Use your ingenuity as well as your quick reactions to overcome the challenges that await. Use your trusty Power Glove to reverse the corruption, uncover secrets of old and heal the planet! Experience the evolving relationship of the crew, as you explore this unique planet. They came in search of valuable resources, and it looks like they’ve hit the jackpot…Īs they uncover the dormant secrets of a shattered civilization, they must battle the curse of a toxic gunk parasite, all while getting caught in a spiral of festering mistrust. ![]() The Gunk stars Rani, part of our duo of gritty space haulers, struggling to make a buck as they chance upon an untouched planet brimming with life. ![]()
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